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Thoughts on Managing Your Social Vendor Relationships
Let’s face it – the vendors you rely on for social media & community platforms, services and advice have you outnumbered and surrounded. Between account reps, sales reps, relationship managers,...
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The Role of Brands in Online Communities
There seems to be a wave of bad advice and misguided thinking regarding where and how brands should engage with their communities. Examples include pundits advising brands to prioritize social efforts...
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Culture, Change and Faith: Achtung Baby & Social Business Transformation
File under: slightly off topic but personally meaningful. Disclosure: I’m not a massive U2 fan. With that said, Achtung Baby is one of my all time favorite albums. It is a transformative recording from...
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Dr. Strangeshare or: How I Learned to Stop Worrying and Love the...
I have a confession to make: I can become really obsessed with labels. Back in 2008, when I was producing events and conducting research focused on Online Communities for Forum One, the word “social...
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Preview of the Brands & Collaborative Economy Research Project
In March I embarked on a series of qualitative research projects to help organizations prepare for the disruption and opportunity emerging from the Collaborative Economy, and understand what resources...
View ArticleThe Secret Ingredient for Customer Lifecycle Marketing? Community Management.
Clearly Customer Lifecycle Marketing is incredibly valuable when all stages of the lifecycle are addressed. So what is the problem? Based on my direct experience and years of studying the intersection...
View ArticlePurpose Will Power Future Online Communities
Purpose “…people’s identification of, and intention to pursue, particular highly valued, overarching life goals.” (Steger & Dik, 2010). a.k.a. “Your reason for getting up in the morning.” Bryan Dik...
View ArticleTo Develop a Community, Think Network First
We need a new and more holistic approach to develop modern communities. Using network as a blank canvas allows you to create strategy from drawing from the largest possible pool of value. Thinking...
View ArticleAnnouncing the C3/A3 Project: The Connected Future of Communities, AI &...
A new set of technologies is emerging to augment human cognition (AI), enhance human agency (Agents) and shape digital experiences and outcomes by taking advantage of a rich set of tools and APIs...
View ArticleCustomer Communities Are Critical For Business Transformation
The last few years have seen big brands make extraordinary investments in developing massive “digital transformation” and social media programs. On one hand, these programs have yielded moments of...
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